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Brinks Report > Blog > Business > Jio BlackRock to Disrupt India’s Fund Market with Low-Cost, Direct Plans
Business

Jio BlackRock to Disrupt India’s Fund Market with Low-Cost, Direct Plans

Dolon Mondal
Last updated: July 8, 2025 6:22 pm
Dolon Mondal
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Jio BlackRock is coming in strong. This new joint venture between Mukesh Ambani’s Jio Financial Services and the global giant BlackRock wants to change how mutual funds work in India.

They’ve already applied to launch eight more funds, on top of the three they dropped last month. The big twist? They’re cutting out the middleman. No more relying on distributors to sell mutual funds. This means lower fees for you and me.

Trulli

Targeting the Common Investor

Jio BlackRock is aiming big but starting small. You can begin investing with just ₹500. That’s a huge shift in a market where costs and minimum amounts keep many people out.

Using Jio’s massive digital platforms like MyJio and Jio Finance, they’re reaching 8 million active finance users directly. No agents. No third-party sellers. Just you, your phone, and the fund.

Power of Jio + BlackRock

This isn’t just some local startup. Jio is India’s largest telecom company with 475 million users. BlackRock is the world’s biggest asset manager, running $11.6 trillion globally.

Together, they’re bringing the best of both worlds—Jio’s reach and BlackRock’s investment brains. And yes, they’re using Aladdin, BlackRock’s famous AI-powered investment platform, to help manage risks and pick smart investments. Some parts of Aladdin will even be available to investors in India.

Also Read Jio BlackRock Enters Top 15 with ₹17,800 Cr Raised in Debut NFO

Cheaper, Smarter, Better

Right now, most mutual funds charge around 1.78% in fees. Jio BlackRock says their funds will be cheaper. They’re going “direct only,” skipping the cost-heavy distributor model. Experts say this could reduce fees by 0.5% to 0.6%.

This pricing play feels familiar. Remember how Jio changed India’s mobile industry by making data dirt cheap? They’re doing it again. But this time, with your money.

Active and Passive Funds—Both on Offer

Jio BlackRock isn’t just chasing one segment. They’re launching both active and passive funds. Passive funds are still a small chunk of India’s market but growing fast—25% in just one year.

BlackRock is a pro in passive investing. They manage $7.8 trillion through ETFs and index funds globally. So expect some serious play in this space.

Also Read MCX to Launch Electricity Futures on July 10, Beating NSE by a Day

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