Poonawalla Fincorp (PFL) has started using artificial intelligence (AI) to improve how it markets to customers and follows rules more quickly and effectively.
In its marketing efforts, PFL is building new AI tools to create a strong data system that helps understand customers better. These tools will help the company find the right customers more accurately, lower the cost of gaining new customers, and give personalized experiences. This will help PFL grow and work more efficiently.
One AI tool helps PFL identify groups of high-quality borrowers. The company has made over 100 customer groups and keeps updating them to improve how it targets borrowers on different digital channels. This focused targeting has helped PFL improve its marketing results and increase the number of customers who take action naturally.
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PFL also uses AI to improve its advertising by running 80 to 100 automated retargeting campaigns on its website and app. These campaigns send the right messages to customers based on their location, language, and other details, using real-time data.
The company has also updated its website to make it easier for customers to use. New features include a self-service portal, referral programs with QR codes, and credit score checks, giving customers more control and convenience. In the next phase, PFL plans to add 24-hour support with AI chatbots and include five new languages to serve more people. They will also use AI tools to create much more customized content for their website and app, improving how they engage with customers.
