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Brinks Report > Blog > Automobile > Showroom First, Factory Later? Tesla’s New Strategy for India…
AutomobileBusiness

Showroom First, Factory Later? Tesla’s New Strategy for India…

Ankita Das
Last updated: June 2, 2025 4:28 pm
Ankita Das
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Tesla’s entry into India has been making headlines for a long time. Many people were excited to see Tesla’s electric cars on Indian roads and hoped they would soon be made in India too. But now, it looks like Tesla has changed its plans — at least for now.

No Factory for Now: What the Minister Said

Karnataka’s Industries Minister, Mr. Kumaraswamy, recently shared that Tesla is not planning to set up a manufacturing plant in India anytime soon. This comes as a surprise because earlier, many believed Tesla would soon start making cars in India under the “Make in India” campaign.

Trulli

Read More: Elon Musk Unveils Tesla Robot That Cooks, Cleans—And Learns From YouTube

So, what’s the reason behind this shift? Let’s look at a few possible reasons:

Why Tesla is Not Rushing to Manufacture in India

  1. High Import Taxes:
    India has high import duties on auto parts. This could make it expensive for Tesla to manufacture cars here and still offer them at competitive prices.
  2. Ongoing Talks with the Government:
    Tesla is still in discussions with the Indian government. These talks include topics like tax benefits, infrastructure, and support needed for building a factory.
  3. Testing the Market First:
    Tesla may want to first understand how big the demand is for its cars in India. Opening showrooms lets them see how interested Indian buyers really are.

Showrooms First: A Smart Move?

Instead of starting with a factory, Tesla plans to open showrooms in cities like Bangalore and Mumbai. This is a safer and smarter way to enter a new market.

Here’s why:

  • Building the Brand: People can see Tesla cars up close and learn more about them.
  • Customer Interaction: Showrooms help Tesla answer questions and connect with potential buyers.
  • Service Centers: These showrooms can also provide vehicle service and support.
  • Understanding the Market: By tracking how many people visit and what they ask about, Tesla can understand customer preferences better.

What’s Happening with EVs in India?

The electric vehicle (EV) market in India is still growing. Many people are curious about EVs, but challenges like lack of charging stations and higher upfront costs still exist. The government is trying to help by offering incentives and schemes like FAME to promote EVs and local battery production.

Also Read: ₹40 Lakh, Ultra-Exclusive, and Built to Impress: Honda’s Goldwing Is the Ultimate Status Bike

Also, many Indian companies are entering the EV space, which could lead to more competition and better choices for consumers.

So, Will Tesla Ever Manufacture in India?

Probably, yes — just not right now. Tesla may wait until the Indian market is more ready and government policies become more favorable. If everything goes well in the future, Tesla might build a factory here later on.

Tesla starting with showrooms is still great news for India’s EV industry. It shows that Tesla sees potential in the Indian market. This move could inspire more innovation, investment, and interest in electric vehicles across the country.

So while we may have to wait a bit longer for “Made in India” Teslas, the journey has officially begun.

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TAGGED:Electric VehiclesEV Market IndiaEV newsIndian auto industryTesla IndiaTesla Showroom
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