
Sony has launched the all-new Sony BRAVIA 5 in India, and it’s huge — 98 inches to be exact. Yes, you read that right. On July 23, Sony India revealed its most premium and massive television yet. It’s not just big in size, it’s big on brains and sound too.
This 249 cm screen is now the largest in Sony’s popular BRAVIA line, and it’s here to change how we watch TV in India.

Built for the Ultimate Home Theatre
The Sony BRAVIA 5 is designed for people who want a full theatre feel at home. The display is powered by Cognitive Processor XR — Sony’s smart AI chip. It doesn’t just enhance images with better colour and contrast. It actually studies how people see and hear things and adjusts visuals and sound to feel more real.
Dolby Vision + Dolby Atmos = Next-Level Viewing
Let’s talk sound and picture. The Sony BRAVIA 5 supports Dolby Vision and Dolby Atmos. That means HDR images with deeper colours and richer contrast. Add to that the 3D-like surround sound, and you’re fully pulled into the scene. Whether you’re watching cricket or Netflix, it’s going to feel immersive.
Also Read Lumio Launches Arc 5 and Arc 7 Smart Projectors with Dolby Audio, Starts at ₹19,999
Brighter, Deeper, Smarter Picture
Thanks to XR Backlight Master Drive, the TV uses advanced dimming tech with controlled LEDs. This helps show deep blacks, stunning brightness, and amazing contrast — even in dark or bright rooms.
And yes, Sony didn’t stop there.
The TV also includes studio calibrated modes for apps like Netflix, Prime Video, and Sony Pictures Core. This makes sure you see every scene exactly the way the creator wanted — from live sports to blockbuster films.
Price, Offers, and Warranty
Now let’s talk numbers.
The Sony BRAVIA 5 is priced at ₹6,49,990. It also comes with a 3-year full warranty, which is rare in this segment. Sony is offering ₹25,000 cashback on select cards and a fixed EMI of ₹19,995.
Is It Worth It?
If you’re someone who wants the best, the Sony BRAVIA 5 is probably the dream. It’s big, smart, loud (in a good way), and future-ready. It’s not just a TV — it’s a full entertainment experience.
Whether you’re showing off in your living room or setting up the ultimate match-day party, this 98-inch beast is going to grab attention.
Also Read OM-5 Mark II DECIMATES Sony & Canon! The Ultimate ‘Pocket Rocket’ Camera is HERE!