
KDDL makes a bold move into the watch industry with Artisan Watch Products – but will this be the game-changer investors are hoping for?
On 19 March 2025, KDDL, a leading Indian manufacturer of watch components and luxury retail chains, set up a new subsidiary called Artisan Watch Products in Chandigarh. The company announced this move on 20 March 2025. After the announcement, KDDL’s stock rose by 3.34%, showing investor confidence in the decision.
KDDL invested Rs 1.6 crore to acquire an 80% stake in Artisan Watch Products. The subsidiary has an authorized share capital of Rs 5 crore and will focus on the watch products industry. KDDL subscribed to 20 lakh equity shares (Rs 10 each) through a cash payment.

Yashovardhan Saboo, KDDL’s promoter, will subscribe to the remaining 20% equity. His involvement ensures strong backing for the new venture.
This move is important for KDDL, which already leads the watch component manufacturing space and owns Ethos, India’s largest luxury watch retail chain. By entering the watch products industry, KDDL is diversifying its portfolio and strengthening its position in the luxury segment.
The company clarified that this transaction is not a related party transaction, ensuring transparency and boosting investor trust.
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How Does It Impact KDDL?
KDDL’s financial performance has already been impressive, with a 25.5% jump in net profit to Rs 32.47 crore and a 26.8% rise in revenue to Rs 472.03 crore in Q3 FY25. The incorporation of Artisan Watch Products is expected to further fuel growth, especially in the luxury watch market.
What’s Next?
Artisan Watch Products has a strong foundation and a clear vision to impact the watch industry. Investors and industry experts are closely watching how this subsidiary will strengthen KDDL’s existing businesses and boost future growth.
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