Apple is now eyeing the U.S. Formula 1 broadcast rights—and the race is heating up. For years, ESPN has owned those rights. But now, with no renewal signed, Apple sees an open road.
The move isn’t random. Formula 1 is booming in the U.S. More fans, more races, more hype. Apple knows this is a golden chance.
Why Apple Wants U.S. Formula 1
There are three big reasons:
Rising U.S. Popularity
Netflix’s Drive to Survive made F1 exciting and personal. Suddenly, Americans cared. Races in Austin, Miami, and Las Vegas made F1 feel local. Social media buzz made it even bigger.
Apple’s Streaming Dream
Apple TV+ wants more than just shows and movies. They’ve already streamed Major League Baseball and signed a 10-year deal with Major League Soccer. Adding Formula 1 would give Apple a high-speed ticket into the sports world.
Brad Pitt Effect
Apple just made a Formula 1 movie starring Brad Pitt. It made over $300 million. That’s not just good money—it’s proof F1 can draw global crowds. Apple sees this as fuel to power its next move.
The Competition is Real
Apple won’t be alone. ESPN will fight hard to keep the rights. Amazon and Netflix may jump in too. But Apple has cash, vision, and momentum.
What Apple Could Change
If Apple wins, the broadcast may look very different. Expect better camera angles. Maybe live stats. Maybe AI-powered race data. Apple is good at tech—and F1 is full of it. It’s a good match.
Fans might also see more behind-the-scenes access. Or even F1-themed content made just for Apple TV+. Think of it like Netflix, but with more horsepower.
Why This Matters
This could be a game-changer. For Apple, it’s about stepping into live sports big time. For F1, it’s a chance to go mainstream in America. For fans, it means better coverage and more content.
The U.S. Formula 1 rights are more than just a deal. It’s a battle over the future of how we watch sports. Apple isn’t just playing—they’re here to win.
