ASICS is making a big move in India. The Japanese sportswear giant plans to boost its local production from 30% to 40%. The main aim? To keep up with the growing demand and follow new government rules on footwear.
This change comes after the Indian government made it tough for companies to import shoes from abroad. It now wants all companies to get a special license and match certain standards if they want to sell their products here. So ASICS decided: “Okay, we’ll make more here instead!”
Why ASICS is Doing It?
For the average person, this means more ASICS shoes made in India. So you’re not going to see “sold out” messages all the time. It also means prices might stay more stable, and delivery might be faster.
ASICS isn’t alone in this. Brands like Nike, Adidas, and Skechers are also trying hard to match the new policy. But ASICS is making sure it’s a step ahead — by opening its first own store in Delhi or Mumbai soon and adding about 3 franchise stores a month until the year’s end.
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ASICS’s Big Plans — Local Stores, Rising Demand
ASICS plans to produce 40% of its products in India in the next few years. Currently, it’s at 30%. That 30% already lets it operate its own single-brand stores in the country. The first ASICS flagship store is expected in Delhi or Mumbai this year. After that, a few more will follow.
Meanwhile, ASICS is growing fast. The company’s revenue jumped 26% last year to 4.28 billion Rupees ($49.7 million), and it expects 35-37% growth in the 2024-25 financial year. That’s a huge rise — and a clear sign more people in India are loving their products.
Rising Demand in a Rising Market
ASICS is seeing this growth at a perfect time. The health and fitness culture in India is growing quickly. Activities like running, pickleball, and tennis are more popular than ever, especially in big cities. According to Deloitte — a leading consultancy — the sportswear market in India is expected to grow to $58 billion by 2030.
So when you buy a pair of ASICS now, there’s a chance it’s made just a few hours away from your home — not halfway across the world.
With this move, ASICS isn’t just following the policy; it’s turning it into a powerful opportunity. The company is not crying over tough rules — it’s making them work in its favor. It’s a bit like a runner who finds a shortcut on a tough trail. ASICS is staying a step ahead, growing fast, and making sure you get your shoes without a delay.
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