India’s Tata-backed grocery giant BigBasket is going full throttle into the 10-minute food delivery race. By March 2026, the company plans to roll out this service across the country, co-founder Vipul Parekh confirmed in an interview with Reuters. The move directly challenges existing quick-commerce players like Swiggy’s Snacc, Blinkit’s Bistro, and Zepto Café.
So, What Does This Mean for You?
It means your evening coffee or snack might land on your doorstep faster than you can scroll Instagram Reels. BigBasket is not just delivering groceries anymore—it’s delivering instant cravings. And unlike Zomato or Swiggy, it won’t rely on outside restaurants. The menu? Purely Tata-owned brands like Starbucks and Qmin. Smart synergy or brand monopoly? You decide.
700 Warehouses and Counting
BigBasket currently operates around 700 dark stores—mini-warehouses placed strategically in dense neighborhoods. These will shoot up to 1,000–1,200 by end-2025, fueling lightning-fast deliveries. After a Bengaluru pilot, the service will expand to 40 locations by July. It’s not just fast food—it’s fast food logistics.
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Not Just a Copycat Move
While Zepto and Blinkit already deliver in 10-15 minutes, BigBasket is thinking differently. It’s targeting current users of Swiggy and Zomato, but also hopes to attract new users who want both groceries and snacks in one go. Parekh says 5%-10% of existing customers are already mixing quick snacks with regular grocery orders. That number is expected to rise fast.
Why It Matters
India’s quick-commerce market—estimated at $7.1 billion—is one of the fastest-growing segments ever, according to Blume Ventures’ Indus Valley Report. Everyone wants a bite, but not everyone has the backing of the Tata Group.
And speaking of money, no, BigBasket isn’t chasing new investors. Despite media buzz, the company says it has enough internal capital and plans to go public in the next 18–24 months.
Speed is the New Flavor
We used to joke about two-minute noodles. Now, it’s 10-minute coffee. India’s food-tech game is shifting, and BigBasket is trading quiet efficiency for bold speed. But hey—if your samosa arrives before the rain does, are you really complaining?
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