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Brinks Report > Blog > Business > BluSmart’s Clean Ride, Dirty Mirror: What India’s EV Darling Doesn’t Want You to See
Business

BluSmart’s Clean Ride, Dirty Mirror: What India’s EV Darling Doesn’t Want You to See

Dolon Mondal
Last updated: April 21, 2025 10:21 am
Dolon Mondal
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BluSmart, India’s first all-electric ride-hailing service, began its journey with a bold promise—clean, green, zero-emission rides. But recent scrutiny, including insights from Deccan Herald, paints a more complex picture. The road ahead may be electric, but it’s far from smooth.

Why should you care? Because how BluSmart fares will shape how India moves tomorrow.

Trulli

Electric mobility isn’t just a buzzword anymore. With rising fuel prices and air pollution choking cities, cleaner transport isn’t a luxury—it’s survival. BluSmart offered a glimpse of what that future could look like. Comfortable EV rides. No surge pricing. And a guilt-free conscience.

But startups don’t run on promises. They run on capital, credibility, and consistency.

From Vision to Venture: Where BluSmart Shines

When BluSmart launched, it carved out a smart niche—airport rides and corporate clients. That meant predictable routes, reliable payments, and high-volume users. It avoided the daily chaos of city hailing and built a reputation for punctuality and clean vehicles.

In short, BluSmart didn’t just market sustainability. It made it a lifestyle.

Yet, building an EV ride-hailing business in India is like trying to run a marathon on a treadmill that’s still being assembled.

Also Read: BluSmart’s Crisis Is Bigger Than Bonds—It’s About Trust in India’s Investment Future

What the Deccan Herald Report Revealed

According to Deccan Herald, BluSmart is now under the lens for more than just battery life. The report hints at:

  • Financial transparency issues – Auditors may need to dig deeper to ensure reporting matches reality.
  • Governance gaps – Independent directors play a crucial role in ensuring the startup’s actions align with long-term interests, not short-term growth sprints.
  • Scalability struggles – Expanding fast can stretch operations thin. Quality drops, systems break, and service suffers.

Many of these are familiar pains for startups—but with BluSmart, they hit harder because the EV market is still maturing.

What BluSmart Must Fix to Keep Moving

BluSmart still has a first-mover advantage. That’s huge. But to stay in the lead, it needs to act fast:

Strengthen Governance
Bring in more independent oversight. Share numbers transparently. This builds trust, especially as the company seeks more funding.

Sharpen Operations
Reduce vehicle downtime, manage battery efficiency, and streamline driver support. Every hour a car is idle, money leaks.

Build Charging Infrastructure
Charging bottlenecks are a deal-breaker. Partnering with charging networks or investing in fast-charging hubs is non-negotiable.

Form Strategic Alliances
Collaborations with automakers and battery tech firms could help it future-proof its fleet and cut costs.

Focus on Experience
Apps should be glitch-free. Drivers should be trained. Rides should be consistent. In the end, riders remember the ride, not the mission statement.

Also Read: BluSmart’s Crores Vanish? Inside the SEBI Probe That Shook India’s EV Dream

The Bigger Picture: India’s EV Future Is Watching

India’s EV push is real. The government offers subsidies, cities are waking up to climate risks, and consumers are increasingly eco-aware. But challenges remain—charging infrastructure is patchy, upfront EV costs are high, and battery recycling is still a grey area.

BluSmart is more than just a company. It’s a case study in what works—and what breaks—when you try to electrify a transport system that was never designed for it.

The company’s next few steps could determine whether it becomes India’s Tesla-like success story—or just another startup that ran out of charge.

Also read: Zepto CEO Aadit Palicha Praises Indian Talent: We Interviewed American Engineers, But…

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TAGGED:BluSmartDeccan HeraldElectric Mobilityelectric vehicle infrastructureEV startups IndiaGreen TransportIndian Startupsride-hailing Indiasustainable traveltech and transport news
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