Capri Global’s stock surged 10% today after the company rolled out a new Auto Pay feature for gold loan repayments. The feature promises to make repayments faster, easier, and more secure for its customers.
So, what’s the big deal? For everyday gold loan borrowers, this means no more remembering due dates or worrying about late payment penalties. The Auto Pay system directly debits the loan amount from the customer’s linked bank account on the scheduled date—no branch visits, no manual steps.
Earlier, Capri Global introduced an AI-powered WhatsApp chatbot for managing gold loans. And now, this Auto Pay move shows the company is serious about building a digital-first experience, especially for underserved markets that often get ignored in the fintech space.
“At Capri Loans, our focus is to empower customers with smart, digital-first solutions that simplify their financial journey,” said Ravish Gupta, Business Head of Gold Loans. “Auto Pay ensures timely repayments without the need to remember due dates.”
Capri Global’s gold loan customers are mostly spread across Northern and Western India, where traditional banking access is often limited. That’s where this feature really shines. It doesn’t just make life easier—it could help build better credit habits, especially in areas where tech is growing but human-led services still matter.
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But let’s be honest: in a country where standing in line at the bank is practically a weekend plan, Auto Pay feels like a cheat code. Imagine never missing a due date because your bank did the work for you. That’s the kind of lazy we can all get behind.
This launch is also part of Capri Global’s larger “phygital” (physical + digital) strategy. By blending human interaction with tech tools, they’re creating what might be India’s most relatable version of digital transformation—one where even gold loans get the smart treatment.
Capri Global Capital Ltd. is a major non-banking financial company (NBFC) in India. It focuses on last-mile credit delivery through products like MSME loans, gold loans, construction finance, and affordable housing via its arm, Capri Global Housing Finance Ltd.
Internally, this move aligns with their push to modernize small-ticket lending. And externally, it’s a smart response to rising customer demand for tech-friendly services in the finance world.
With Auto Pay and WhatsApp Chatbots now in play, Capri Global is no longer just another NBFC—it’s a fintech contender in its own right.
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