Denmark’s largest construction company, Tscherning, has returned all its Tesla company cars, and the reason is not the vehicles—but Elon Musk himself.
According to a report, Tscherning decided to end its use of Tesla vehicles because of Elon Musk’s political activities and public statements. The company said it didn’t want to be connected with the values and political views that Tesla now seems to represent.
This move comes as Tesla’s brand image in Europe is facing a decline, with more companies and individuals distancing themselves from the brand. Corporate sales, which are very important for Tesla in Europe, are also dropping. Tscherning is not the first—Rossmann, a big pharmacy chain in Europe, also sold off its Tesla fleet last year.
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Why Tscherning Returned the Teslas
In a statement to Electrek, Tscherning said:
“At Tscherning, we choose not just how we drive, but who we drive with. We’re handing back our Tesla cars—not because they are bad cars, but because of Elon Musk’s political actions and public opinions. We no longer want to be associated with that.”
The company added that it will now buy European electric vehicles instead.
Tesla’s Struggles in Europe
According to Electrek, Tesla’s performance in Europe is not looking good. Even with the launch of the new Model Y, Tesla’s sales in the first and second quarters of 2025 were down 40% compared to last year and were lower than any quarter in the past three years. This could lead to store closures and job cuts in Europe.
As more companies and individuals return or sell their Teslas, used Tesla cars are becoming cheaper, making them a better deal for some buyers.
Meanwhile, Tesla Stock Rises in the US
In contrast to the troubles in Europe, Tesla’s stock price jumped 45% in just one month, closing at $349.90 last week. Elon Musk celebrated this rise on social media.
He responded to a past tweet from Tim Walz, a former Democratic vice presidential candidate who once mocked Tesla’s low stock price. Musk sarcastically replied, “Yo Timmy, how’s your day bro?” with a clown emoji, and posted a screenshot of the current high stock price.
