
eBay has closed out its fiscal year 2024 on a confident note. The e-commerce veteran posted a 2% rise in revenue, bringing in $10.3 billion, both as-reported and on a foreign exchange-neutral basis. This is a clear sign that eBay is still holding strong in a competitive online marketplace.
But revenue isn’t the only number worth noticing.

A Solid Year for GMV and EPS
eBay’s Gross Merchandise Volume (GMV) hit $74.7 billion, a 2% increase year-over-year. On an FX-neutral basis, it was up 1%. What’s even more impressive? eBay delivered a non-GAAP earnings per share (EPS) of $4.88, while GAAP EPS came in at $3.95. That’s a solid return for shareholders and a sharp reminder that eBay knows how to run a tight ship.
Margins, Cash Flow, and Big Buybacks
Let’s talk margins. eBay reported a GAAP operating margin of 22.5% and a non-GAAP margin of 28.1%. Strong numbers like these aren’t accidental. They come from focused strategy and disciplined execution.
And there’s more good news:
- $2.4 billion in operating cash flow
- $2.0 billion in free cash flow
eBay returned value to shareholders in a big way too. The company repurchased $3.1 billion in stock and paid out $533 million in dividends. That’s confidence in its own future — and a nod to loyal investors.
The eBay Way: Focused on Community
Throughout FY’24, eBay doubled down on improving the e-commerce experience. From smart advertising tools to more flexible shipping options and new financial services, the company is working to better serve its 134 million active buyers and manage over 2.3 billion live listings in 190+ global markets.
The company closed the year with three straight quarters of FX-neutral GMV growth, signaling a strong momentum heading into FY’25.
What’s Next for eBay?
eBay has made it clear: it’s not just keeping up with the future of online retail — it’s helping build it. By prioritizing smarter tools for sellers, better discoverability for buyers, and consistent platform upgrades, the company is reimagining what e-commerce should feel like.
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