Starting June 20, 2025, consumers in the European Union will see a new label inside every smartphone and tablet box. This label, required by the EU, will provide important details about a device’s battery life, efficiency, and overall performance, just like the energy labels on home appliances such as refrigerators and washing machines.
This new rule is part of the EU’s Ecodesign Directive, which aims to reduce carbon emissions, electronic waste, and save consumers money by helping them make smarter choices when buying tech products.
 Which Devices Will Get the New Label?
The new label will be on:
- Smartphones (for cellular or satellite networks)
- Basic phones (without internet or apps)
- Tablets with screens between 7 and 17.4 inches
- Cordless landline phones
Some devices are not included:
- Devices with flexible or rollable displays
- Products already on sale before June 20, 2025
Five Key Requirements for Manufacturers:
- Durability: Devices must be able to handle drops, water, and dust.
- Battery Life: Batteries should last for at least 800 full charge cycles while maintaining 80% of their original capacity.
- Repairability: Spare parts must be available for up to 7 years, with delivery within 5–10 working days.
- Software Support: Devices must receive at least 5 years of software updates after the product stops being sold.
- Repair Access: Authorized repair professionals must have equal access to software to fix devices.
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What Will the Label Show?
The new label, called EPREL (European Product Registry for Energy Labelling), will display:
- Battery life information
- Battery cycle durability
- Water and dust resistance ratings
- Repairability score
- Software support timeline
- Manufacturer and model details
- A QR code for more information
This label will help consumers easily compare products and make informed decisions.
 Testing and Enforcement
Manufacturers will need to provide their data, but the European Commission will check the most important details, like battery performance, repair standards, and resistance ratings. Third-party organizations like SmartViser and platforms like GSMArena will help with testing and certification.
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What It Means for Consumers – And the Industry
This move is part of the EU’s Green Deal to cut CO₂ emissions by 46 million tonnes and save European households up to €150 per year by choosing energy-efficient products.
It also sets a possible global example. Since many tech companies already design products for multiple markets, these improvements in durability, battery life, and repairability could benefit consumers all around the world.
