Retail brands in India are going all out this festive season by offering heavy discounts, faster deliveries, and longer sale events. Their goal is to increase shopping after a year of slow consumer spending.
Since festivals like Teej, Raksha Bandhan, Janmashtami, and Ganesh Chaturthi are happening earlier this year, many brands have already stocked up and started promotions to take advantage of early festive demand.
According to Pushpa Bector, head of DLF Retail, brands in fashion, luxury, and gifting have increased their inventory and begun early sales. She said they are “cautiously optimistic” about sales from July to September, especially after last year’s dull festive season.
Retailers are also trying to make up for poor sales between April and June due to heavy rains. Discounts this year are expected to be 20–50% higher than last year, as they try to bring more customers into stores and online platforms.
A good start now is expected to build excitement leading up to Diwali in October.
E-commerce platforms are joining the festive sales as well. Amazon is extending its Prime Day to three days (July 12–14) and is offering up to 10% discounts on select brands.
Myntra is improving its MNow quick delivery to help people send gifts in time, especially for Raksha Bandhan, as per Ankit Dua from Myntra.
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Traditional food brands are also preparing early. Haldiram’s has already stocked festive packs for Teej (July 27). Chocolate brands like Laderach and Luvit are offering bundled gift deals. Parle has announced that discounts this year will be even bigger than last year, available online and offline.
India’s retail market, worth ₹900 billion, has seen slower growth recently—just 4-5% this past year, down from 9-10% previously. Last year’s festive sales only rose by 7%, lower than the expected 10%.
However, the Retailers Association of India reported a 7% growth in May and is hopeful for 9–10% growth in the upcoming quarters.
Jewellery sales remain weak, even though gold prices dropped by ₹5,000 per 10 grams in the last two weeks. But jewellery stores like PNG Jewellers and Jos Alukkas are still offering heavy discounts, new collections, and even lower-priced gold and silver coins to attract more buyers.
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Retailers are also hopeful that a good monsoon will increase rural spending, which could help boost overall shopping sentiment.
brands are doing everything they can—bigger discounts, early sales, and faster service—to make this festive season a success.
