Marico forays into the cold-pressed oil category with the launch of its latest Saffola Cold Pressed Oils. This move expands Saffola’s already trusted oils portfolio into a fast-growing space that celebrates natural taste and better nutrition.
With over 50 years of heart-health legacy, this step feels less like a surprise and more like a smart evolution. Cold-pressed oils are gaining love for a reason—they retain the natural flavour, aroma, and nutrients of the seeds. No heavy heat, no over-processing. Just the good stuff, straight from the seed.
What does this mean for the average home cook?
It means you get oils that are closer to nature and better for your kitchen. Cold-pressed oils are perfect for light frying, salad dressings, and daily Indian cooking. Plus, they come with a healthy mix of monounsaturated and polyunsaturated fats that support cholesterol balance. That’s science you can stir-fry with.
The Saffola Range: Something for Every Pan
Marico’s new range includes both Single Seed and Dual Seed cold-pressed options:
Dual Seed Oils:
- Groundnut & Sesame
- Groundnut & Safflower
These blends offer balanced fatty acids and bold flavor.
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Single Seed Oils:
- 100% Groundnut
- 100% Sesame
- 100% Mustard
Packed with natural aroma and essential fats.
In short: No gimmicks, just clean oil with a clear conscience.
Health Is In, But So Is Taste
Sure, cold-pressed oils are about health—but they also elevate taste. Marico knows its oils, and Saffola brings that expertise to the table. Their cold-pressed line is a nod to India’s traditional cooking while aligning with today’s nutrition goals.
And let’s be honest—your paratha deserves better oil.
Why This Launch Matters
The cold-pressed oil market is heating up. According to Statista, India’s cold-pressed oil segment is growing rapidly, driven by younger buyers who want food that’s clean, functional, and still delicious.
Marico isn’t just joining the trend—it’s shaping it. By offering trusted sourcing and quality assurance, it adds credibility in a space cluttered with small players and inconsistent standards.
This launch isn’t just about oil—it’s about trust, timing, and tapping into what modern India wants on its plate. With the Saffola Cold Pressed Oils, Marico forays into a future where tradition and nutrition can finally share a bottle.
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