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Brinks Report > Blog > Technology > Nothing’s Smart Home Hub May Charge for AI—Is It Worth It?
Technology

Nothing’s Smart Home Hub May Charge for AI—Is It Worth It?

Dolon Mondal
Last updated: March 27, 2025 3:08 pm
Dolon Mondal
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Nothing, the tech brand famous for its sleek designs, is now stepping into smart homes with Essential Space—a hub that connects all your devices seamlessly. But whispers suggest its best AI features might come with a monthly fee.

What is Nothing Essential Space?

Essential Space is Nothing’s answer to smart home chaos. Instead of juggling multiple apps, it brings everything—lights, security, temperature—under one roof. The real magic, however, lies in its AI-powered upgrades, which could soon be locked behind a paywall.

Trulli

Also Read: Arvind SmartSpaces’ ₹180 Cr Project in Devanahalli Sold Out! Find out – What made it so special?

What AI Features Might Cost Extra?

Rumors hint at a subscription model unlocking:
✔ Smarter voice commands (think better responses)
✔ Auto-adjusting home settings (learns your habits)
✔ Personalized tips (like energy-saving tricks)
✔ Better security scans (AI spotting threats)

While Nothing hasn’t confirmed prices, experts guess ₹200–₹500/month. Compared to Alexa (₹99/month) or Google Nest (free basics), it’s pricier—but will the extras justify the cost?

Some fans are ready to pay for cutting-edge AI, while others want basic features to stay free. A freemium model (free + paid upgrades) could be the sweet spot.

If Nothing delivers next-level automation, the subscription could be a win. But if it feels like a cash grab, backlash may follow. One thing’s clear—smart homes are getting smarter, but will they cost more?

Read More: No ChatGPT Plus? These Free AI Tools Make Ghibli-Style Portraits Easy

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TAGGED:AI featuresNothing Essential SpaceNothing subscriptionNothing tech newssmart home automationsmart home hub
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