Prada is now turning to India. The luxury fashion brand is looking to work with Indian footwear artisans after a sandal scandal stirred backlash online.
Two weeks ago, Prada showed a new sandal at a Milan fashion show. It looked a lot like India’s traditional Kolhapuri chappal. Social media exploded. Many Indian artisans, fashion lovers, and even politicians said Prada had copied a design that’s been around since the 12th century—without giving any credit.
The sandals, known for their open-toe style and intricate leather work, are made in Kolhapur, Maharashtra. They’re part of Indian history and still worn proudly today. But when Prada used the look without any mention of its roots, people were not happy.
Soon, the backlash turned into a spotlight. Kolhapuri sandals started trending. Sales jumped. Local sellers saw this moment as a chance to tell the world about India’s handmade heritage. National pride kicked in—and so did business.
Now, Prada wants to make peace. On Friday, the company spoke with the Maharashtra Chamber of Commerce. This group represents over 3,000 Kolhapuri sandal makers. Prada said they are looking at future partnerships with Indian artisans.
The brand’s CSR head, Lorenzo Bertelli, also joined the call. According to the chamber, Prada plans to create a special “Made in India” line of Kolhapuri-inspired sandals. These would be made with local artisans.
This might be a big shift. Right now, Prada has no retail stores in India. Most of its buyers in the country shop abroad. But India’s luxury market is growing fast. Rich Indians are now spending more on designer clothes, sports cars, and watches.
The sandal issue also raised a bigger question: who owns cultural fashion? Indian artisans want credit, respect, and business. Not just copy-paste from Western brands.
This move from Prada could be a start. But many say it’s too late. Others see it as a win. A global fashion giant finally admitting the value of Indian craft.
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