RCB has finally done it. On June 3, 2025, Royal Challengers Bengaluru lifted their first-ever IPL trophy—and now they might just lift something bigger: the title of the most valuable team in the Indian Premier League.
Last year, RCB’s brand value jumped 67% to $117 million, according to Brand Finance. CSK led with $122 million, and MI was close behind. But both had something RCB didn’t—a trophy cabinet. Not anymore.
RCB: A Brand That Was Built Before the Win
This win didn’t make RCB a brand—it just completed the picture. As Qoruz CEO Praanesh Bhuvaneswar said, RCB figured it out early. Most IPL teams go quiet after the season. RCB? It stays loud.
The RCB Bar & Café, the Hustle fitness series, and the Innovation Lab—these weren’t gimmicks. They were signs of a franchise thinking beyond cricket.
The Social Media Monster
RCB dominates the digital field too. On Instagram, they’ve got 21.5 million followers, with 4.8 million views per reel. Engagement rate? A whopping 5.8%, far above the competition.
YouTube? 5.3 million subs, over 4,000 videos, and fan stories that make you tear up. According to Qoruz, RCB had 74,600 influencer mentions—far more than CSK (19,200) or MI (22,300). That’s not buzz. That’s a takeover.
What’s Next?
More sponsors. More merch sales. More spotlight. As TRA Research CEO N Chandramouli puts it, this win isn’t just a cricketing feat—it’s a brand equity booster.
And yes, Virat Kohli’s teary-eyed celebration was the final stamp of legitimacy. Years of memes, near-misses, and heartbreak now feel like part of a cinematic build-up.
Real Talk
RCB was already a pop-culture cricket brand. Winning the IPL just turned them into a business juggernaut.
So now, when someone says “RCB is just hype,” tell them:
“Hype doesn’t win trophies. But trophies turn hype into legacy.”
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