Samsung has made a big mark in the Indian TV market by crossing ₹10,000 crore in TV sales in 2024. Despite a tough year for the TV industry overall, the company is now aiming for double-digit growth this year. Samsung plans to achieve this by focusing on larger, smarter, and more premium TVs.
According to Viplesh Dang, Senior Director and Head of Samsung’s Visual Display Business, the company wants to capture one-third of the Indian TV market. Growth is especially strong in the premium segment, which includes TVs with screen sizes of 55 inches and above.
While the overall TV industry saw a drop in sales in 2024, Samsung still managed to grow and is now seeing early signs of market recovery. Dang shared that the overall industry may grow slightly this year, but Samsung expects to grow much faster.
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To reach more customers, Samsung has launched its 2025 lineup, including Neo QLED 8K, Neo QLED 4K, OLED, and The Frame TVs, priced between ₹49,490 and ₹11 lakh. These TVs include Samsung Vision AI—a smart technology that adjusts picture and sound in real-time based on what you’re watching and your surroundings.
Samsung is also introducing Universal Gesture Control, which lets users control the TV using hand movements—no remote needed. It even connects to a Galaxy Watch to recognize gestures.
The company is also bringing AI technology to more TV models, making smart features more accessible to everyday users.
Demand for larger TVs is growing fast, especially in tier-II and tier-III cities. While many still buy smaller TVs like 32-inch models, 55-inch TVs have become common, and the next wave includes 75-inch, 100-inch, and even 115-inch TVs.
In 2024, around 11 million TVs were sold in India. Despite a challenging year for the industry, Samsung became the only brand to cross ₹10,000 crore in TV sales, and it now aims to grow even more in 2025.
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According to Counterpoint Research, TV shipments in India fell by over 10% in 2024 due to weak consumer demand and economic challenges. However, larger TVs (55” and above) grew by about 12%. Samsung stood out with 9% shipment growth, thanks to its focus on premium models and strong offline sales.
Looking ahead, the research firm expects the TV market to remain steady in the first half of 2025, with festive seasons and premium upgrades boosting sales in the second half. The ₹40,000–₹70,000 price range will likely be the most popular among buyers.
Samsung competes with other top brands in India, including Sony, LG, TCL, Panasonic, and Haier.
