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Brinks Report > Blog > Economy > Swiggy Strikes Back: India’s Food Fight Just Got Serious in Q4FY25
Economy

Swiggy Strikes Back: India’s Food Fight Just Got Serious in Q4FY25

Brinks Report
Last updated: May 10, 2025 4:29 pm
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Swiggy is back in the ring, and this time, it’s closing in hard on rival Zomato. In Q4FY25, Swiggy’s adjusted EBITDA margin surged to 2.9%, up from just 0.5% the year before—a clear sign that India’s homegrown delivery giant is not just surviving, but thriving.

Let’s be blunt: for too long, Zomato wore the crown. But now, Swiggy’s turning the tide—and doing it on its own terms. No mergers. No West-style bailouts. Just pure desi hustle, operational efficiency, and smart expansion. While Silicon Valley obsesses over profitability on spreadsheets, Swiggy’s proving it in the real world, with real deliveries.

Trulli

But the real story isn’t just about who’s ahead. It’s about how Swiggy is rewriting the playbook.

Also Read Q4 Results: Dr. Reddy’s Net profit rises 22% to ₹1,594 cr & Declares Final Dividend

What’s Driving Swiggy’s Comeback?

Here’s what’s cooking:

  • Focused Efficiency: Swiggy’s routing algorithms, order management, and delivery partner networks have all been tuned for speed and cost-cutting.
  • Bharat > Metros: While Zomato clings to Tier-1 dominance, Swiggy is expanding deep into Bharat—Tier 2 and 3 cities—bringing delivery to places long ignored.
  • One-Stop Delivery: With Swiggy Instamart, the company isn’t just feeding hunger—it’s solving household needs. From groceries to snacks, they’re betting on convenience.
  • Smarter Retention: Through gamified loyalty programs and smoother app experiences, Swiggy is turning one-time users into die-hard fans.

India isn’t just following the global gig economy trend—we’re setting our own. And Swiggy’s Q4FY25 numbers prove that.

The Bigger Picture

This isn’t a one-quarter fluke. It’s a sign of how Indian companies are maturing. Swiggy’s 2.9% margin doesn’t just beat its past—it beats expectations in a sector often criticized for burning cash. In a world where Western startups need constant funding to stay afloat, Swiggy is showing what real, sustainable Indian innovation looks like.

As for Zomato? The pressure’s on. Whether they innovate or stagnate will determine the next phase of this food fight.

🇮🇳 One thing’s certain—India’s delivery wars aren’t being dictated by Silicon Valley. They’re being decided in Surat, Indore, Guwahati, and every street where a rider zips past with dinner in hand.

This is not about Swiggy vs Zomato. It’s about India leading its own digital revolution.

Also Read Swiggy Q4 Report: Net Loss Nearly Doubles to ₹1,081 Crore, But Growth is Still Strong

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