
TCS is up 1.6% after securing a huge deal with Denmark’s Salling Group. The collaboration aims to transform operations across 2,100 stores and help the European retail giant become more agile, scalable, and sustainable.
The deal covers well-known grocery chains like FTX, Bilka, Netto, and RIMI, alongside popular franchises like Carl’s Jr., Starbucks, and BR. Salling Group has a strong base in Denmark, Poland, Germany, Estonia, Lithuania, and Latvia — employing over 68,000 people across these regions.

Why It Matters To Everyone
This isn’t just a win for TCS — it’s a big deal for ordinary shoppers, workers, and businesses in these European stores. It means faster service, a smoother online experience, and more personalized choices for consumers.
Picture it this way: your grocery delivery might become quicker, promotions might match your preferences, and in-demand products might stay in stock. All this, thanks to TCS’s technology making operations smarter and more adaptable.
TCS Will Lead Transformation with Cloud Exponence
TCS plans to deploy its powerful Cloud Exponence platform to help Salling Group cut complexity and respond faster to changing customer needs. Cloud Exponence, an AI-powered solution, brings together automation and human expertise to manage a hybrid computing environment smoothly.
This means less outage, faster service, and a more flexible digital platform — perfect for a large enterprise like Salling Group.
As TCS explained in their press release, this technology lets companies respond quickly and efficiently to whatever their customers want.
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Making Stores Sustainable and Customer-Centric
The collaboration is not just about technology; it’s about future-proofing Salling Group.
TCS will help cut energy use, streamline operations, and enable smarter service delivery — all while making sure the customer is at the center of every decision.
Alan Jensen, CIO of Salling Group, put it nicely: “Our partnership with TCS will help us respond to changing needs responsibly and sustainably.”
This deal is a key part of Salling Group’s “Aspire 28” strategy — adding more stores, making new acquisitions, and growing into new markets.
TCS Brings Experience, Innovation, and Success
With over 20,000 employees in the Nordics and decades of industry experience, TCS is well placed to guide this transformation. The company is recognized as a Top Employer and a leader in customer satisfaction in Denmark.
As Vikram Sharma from TCS put it, “We are proud to be their technology partner on this journey.”
Meanwhile, Abhijit Niyogi added, “Together we’re building a scalable, adaptable future for retail.”
So, TCS isn’t just adding a feather to its cap — it’s adding a whole Scandinavian hat!
This deal highlights how technology can be a powerful tool for a smarter, more flexible, and more customer-centric future.
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