In June, something strange happened on Spotify. A mysterious band Velvet Sundown with no history suddenly had two full albums and over 500,000 monthly listeners. But there was one big twist—they weren’t real.
The band, which had no online presence before, sparked a buzz on Reddit. Users noticed there were no live shows, no interviews, no background at all. Still, the music kept climbing playlists. How?
It turns out, the tracks were made using Suno, an AI music generator that can create full songs with vocals and instruments. According to a new Rolling Stone article, the entire project was a digital art hoax.
The Big Reveal
Music platform Deezer flagged the tracks for possible AI usage. But Spotify didn’t ask for any disclosure, and the songs spread across 30+ playlists. No one knew it was machine-made. The band even responded online saying, “AI claims are lazy and baseless.”
But now, the truth is out.
An “adjunct member” of the group, Andrew Frelon, later admitted they used Suno. He called it a mix of “marketing and trolling”. Frelon said the Persona feature on Suno helped create a consistent voice across tracks—just like a real band.
Art or Scam?
This story isn’t just about one fake band. It’s about a big question in today’s world: Does it matter if something is real, as long as it sounds good?
We already watch V-Tubers, follow AI influencers, and now maybe—listen to AI musicians. Suno is just the start. Future AI music could be even harder to detect. Some say it’s cool innovation. Others say it’s cheating.
This AI band tricked the system not just by making music—but by pretending to be human. And that’s the real tension here. Are we chasing creativity—or just copying the formula that gets clicks?
Music used to be soul, struggle, and story. Now it’s code, clicks, and clever marketing. That might not be bad—but it’s definitely not the same.
As Frelon says, this was “trolling.” But if AI bands can go viral, land on playlists, and get fans—maybe the trolls are already winning.
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