WhatsApp is stepping into a new phase. Used by 1.5 billion people every single day, its Updates tab—home to Channels and Status—is getting three powerful new features.
And no, your chats aren’t changing. Your personal messages stay private, encrypted, and untouched. These new features? They’re designed for creators, businesses, and anyone who wants more from WhatsApp.
Here’s what’s new:
1. Channel Subscriptions: Pay to Stay Closer
Now you can support your favorite WhatsApp Channels directly. Admins can offer exclusive content for a monthly fee. Whether it’s daily tips, behind-the-scenes videos, or bonus updates, it’s a win-win: fans get more, and creators get paid.
This changes the game for influencers, educators, and community leaders using WhatsApp to connect at scale.
2. Promoted Channels: Visibility, Finally
Discovering great content just got easier. WhatsApp will now promote relevant Channels based on your interests.
For the first time, admins have tools to boost their reach and grow their audience. Think of it like being featured on the front shelf—without annoying your chats.
3. Ads in Status: Smart, Not Spammy
Businesses can now run ads in WhatsApp Status. But this isn’t Instagram-style ad spam. These ads are tucked into the Updates tab only, away from your personal chats.
You might see a promo for a nearby coffee shop or a cool new product. Tap, message, buy—done.
And yes, your messages and calls stay fully encrypted. Even WhatsApp can’t see them.
Built for Business. Built with Privacy.
The new features are designed to be privacy-first. WhatsApp only uses limited data like your city, language, and the Channels you follow.
If you’ve connected your WhatsApp to Meta’s Accounts Center, ad preferences across Facebook and Instagram may shape what you see. But one thing is clear:
Your phone number, private messages, and group chats will never be shared or sold.
Why It Matters
WhatsApp has talked about this shift for years. These updates are a bold move to build a business that doesn’t mess with personal conversations.
For creators, this is a shot at sustainability.
For businesses, it’s a way to connect directly.
For users, it’s new value without the noise.
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