Myntra has started its fast delivery service called “M-Now” in Delhi-NCR and Mumbai, after testing it successfully in Bengaluru. This new service promises to deliver clothes and fashion items to your doorstep in just 30 minutes.
How is Myntra’s M-Now different from Blinkit or Zepto?
While Blinkit, Zepto, and others mainly focus on delivering groceries and some basic clothes like t-shirts or shorts, Myntra’s M-Now is all about fashion. It will deliver a wide range of clothing from premium and luxury brands quickly.
What kind of brands can you expect?
With M-Now, you can shop from nearly 600 fashion and beauty brands, including:
- Popular clothing brands: Vero Moda, Mango, Calvin Klein, Tommy Hilfiger, Levi’s
- Luxury beauty and accessories: Dyson, YSL, Prada, Huda Beauty, Carolina Herrera
Why Myntra is doing this
Myntra’s CEO Nandita Sinha said there’s a growing demand for fast fashion delivery, especially from customers who care about the latest trends and premium brands. That’s why the company is bringing M-Now to more cities, including Mumbai, Delhi, and soon, Pune.
Is fashion going the quick-commerce way?
Yes. Myntra is not the only one. Other fashion platforms like Ajio, Nykaa, and newer brands like Newme, Slikk, and Blip are also trying to enter the quick delivery space. This trend started with grocery apps like Blinkit, Instamart, and Zepto, who later started delivering fashion items from brands like Jockey, Manyavar, Puma, and Adidas.
The challenge ahead
However, there’s one big challenge — customer habits. According to Snitch’s founder Siddharth Dungarwal, while people get excited about fast delivery at first, they often end up buying only basic items like black t-shirts or shirts using these quick services.
