India’s quick-commerce industry — where groceries and daily needs are delivered within minutes — is growing fast. In the financial year 2025 (FY25), Indians spent a whopping ₹64,000 crore on platforms like Blinkit, Instamart, Zepto, and others. That’s more than double the ₹30,000 crore spent in the previous year.
A new report by CareEdge Advisory says that the total order value in this industry, known as Gross Order Value (GOV), is expected to triple to ₹2 lakh crore by FY28.
How Are These Companies Earning More?
Quick-commerce platforms made ₹10,500 crore in revenue in FY25 — a big jump from just ₹450 crore in FY22. By FY28, this is expected to reach ₹34,500 crore.
This big jump in revenue is mainly due to:
- Higher platform fees charged to sellers
- More people ordering frequently
- Better overall order volume
Focus Shifting from Growth to Profits
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Earlier, these companies focused on expanding quickly. Now, they are working towards becoming profitable by:
- Running ads
- Offering paid memberships
- Selling their own branded products
- Using smart tech to manage stock and reduce waste
Their “take rate” (the money they keep from each order) rose from 7–9% in FY22 to 18% in FY25.
Next Growth: Smaller Cities and Better Technology
Tanvi Shah, the head of CareEdge Advisory, said companies are now focusing more on:
- Profits
- Operational efficiency
- Technology-led growth
- Reaching tier-2 and tier-3 cities
Still Small, But Growing Fast
Even though the industry is growing, it still makes up only 1% of India’s total grocery market. But consumer habits are changing fast — people now prefer convenience and fast delivery, which will drive further growth.
India already has the second-largest online shopper base in the world, with over 270 million digital buyers in 2024. The overall e-commerce market grew by 23.8% that year.
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More Phones, More Spending, More Demand
Other reasons for the quick-commerce growth include:
- Rising smartphone and internet use (India had over 1.12 billion mobile connections by early 2025)
- Higher disposable incomes
- Growing spending power
To deliver quickly, companies use dark stores — small warehouses that are not open to the public. These have grown by over 70%, reaching 3,072 stores in FY25. Each store is also earning more, with a 25% increase in average revenue.
