Reliance Consumer Products Ltd (RCPL), the fast-moving consumer goods (FMCG) branch of Reliance Retail, is in early talks to buy a majority share in Shunya, a zero-sugar fruit drink brand. Shunya is owned by Naturedge Beverages, which is part of the Baidyanath Group.
About Shunya:
Shunya was started in 2018 by Siddhesh Sharma, a third-generation member of the Baidyanath family. The brand offers healthy, herb-based drinks in flavours like Zesty Apple and Zesty Orange. Baidyanath is a well-known Indian company that has been around since 1917 and makes Ayurvedic medicines, personal care products, and food and beverages.
If this deal happens, it will be Reliance’s fourth beverage acquisition, after buying Campa Cola, Sosyo, and RasKik. RCPL also sells a sports drink called Spinner.
The possible Shunya deal would help Reliance enter the healthy and Ayurvedic drinks market, which is growing quickly. It also fits into their bigger plan to invest in small and mid-sized Indian consumer brands in areas like beverages, sweets, and sauces.
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To grow its beverage business, Reliance plans to invest around ₹8,000 crore over the next year or so. They are planning to build about a dozen new production plants to compete with big players like Coca-Cola, PepsiCo, Dabur, Tata Consumer, and others.
Executives say that in 2024, sales of low- and no-sugar drinks in India doubled, especially in cities. This shows that more people are choosing healthier drink options.
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