In a world dominated by Bluetooth speakers and streaming services, We Are Rewind has done something bold. They’ve brought the boombox back. The GB-001 cassette recorder isn’t just a retro novelty—it’s a serious piece of gear. It plays and records cassette tapes, has Bluetooth, and comes with a built-in battery. And yes, it looks like it stepped out of an ‘80s music video.
For people who grew up making mixtapes, this feels like more than just a product launch. It’s a moment.
Digital fatigue is real. We scroll, we swipe, we skip. There’s no physical connection to music anymore. But the GB-001 brings that back. It lets you hold music in your hands. It invites you to slow down, press “record,” and be intentional.
Also, it’s just fun. There’s a certain joy in hearing the click of a tape, or watching the reels spin. Try that with Spotify.
We are Rewind GB-001 Boombox pic.twitter.com/lrE8o2XpkX
— Kote (@kotecinho) May 15, 2025
What makes this boombox different?
- Cassette Player + Recorder: You can play old tapes and even record your own. Mixtape culture is alive.
- Bluetooth Built-in: Stream from your phone when you’re feeling less analog.
- Rechargeable Battery: No need for D-cells. Just charge and go.
- Retro Design: It’s chunky, bold, and turns heads everywhere.
This isn’t just about tech—it’s about emotion. It’s about remembering a time when music was personal. Making a mixtape wasn’t just choosing songs. It was a message. A gift. A tiny audio time capsule.
And now, we get to do that again.
As WIRED recently noted in their retro tech revival coverage, physical media is making a quiet comeback—especially among younger users who never experienced it the first time around.
So what’s the catch?
It’s not cheap. And sure, tapes degrade. But maybe that’s the point. Music with flaws feels more human. Perfect streaming doesn’t always hit the same.
In short: this boombox is more than a gadget. It’s a statement. In an age of mindless autoplay, it asks you to choose, to create, to care.
