[Ruby_E_Template slug="buzzstream-header"]
Font ResizerAa
Brinks ReportBrinks Report
Search
  • Featured
  • Money Matters
  • Business
  • IPL
  • Technology
  • Automobile
  • Entertainment
  • Sports
  • More
    • People
    • World
    • Health and Wellness
    • Horoscope
  • Today’s News
Have an existing account? Sign In
Follow US
© 2024-2025 Brinks Report. All content, including text, images, and other media, is copyrighted.
PeopleSkill Up

Amazon Changes Employee Appraisal System: Work Like the CEO or Risk Falling Behind

Ankita Das
Last updated: July 3, 2025 6:35 pm
Ankita Das

Amazon has made a big change to how it reviews its employees. For the first time, the company is officially using its 16 Leadership Principles to judge employee performance. These principles will now be a major part of quarterly evaluations, helping decide things like salary increases, promotions, or even performance warnings.

Starting this quarter, Amazon managers will rate employees based on three key things:

  1. How well they follow Amazon’s Leadership Principles
  2. Their performance at work
  3. Their potential for future growth

These three ratings will create an Overall Value (OV) score, which will directly affect an employee’s salary, career growth, or if they need to go on a performance improvement plan.

Read more: US Job Market Slows Sharply in June as Trump’s Tariffs, Hiring Freeze, and Immigration Crackdown Shake Business Confidence

Only 5% Can Be “Role Models”

According to internal documents, only 5% of Amazon employees will receive the top rating of “Role Model” when it comes to following Leadership Principles — something CEO Andy Jassy is pushing for. This is part of his goal to build a more disciplined and high-performing workforce. In the past year, Jassy has also:

  • Required employees to return to the office
  • Reduced management layers
  • Updated how top performers are rewarded

Stack Ranking Still in Place

Amazon still uses its stack-ranking system, which has been controversial. In this system:

  • Teams with 50+ employees must rate 20% as top performers
  • And 5% as least effective, even if everyone is doing well

This system has been criticized as unfair because it may force managers to rank some good employees lower just to meet the fixed percentages.

Other big tech companies like Google, Meta, and Microsoft are also becoming stricter with performance reviews. Amazon’s decision means its core values now play a bigger role in each employee’s future at the company.

Also See: Dubai to Become a Global Education Powerhouse with New Campuses from IIM Ahmedabad, AUB, and Fakeeh College by 2025-26

Amazon says the new system will help managers review employees more fairly and consistently, and also support employee growth.

TAGGED:AmazonEmployeeAppraisalLeadershipPrinciplesWorkCulture
Previous Article Trump's tariffs Crude May Dip Below $60 by Year-End, Says S&P; India’s Oil Use to Rise
Next Article Shubman Gill Creates History as the Youngest Indian Test Captain to Score Over 300 Runs in an Overseas Series
Leave a Comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You Might Also Like

Bangladeshi Miscreants in Bengal
People

Waqf Violence Escalates: Bangladeshi Miscreants in Bengal Spark Alarm

By Dolon Mondal
Mehbooba Mufti Raises Concern Over 80% Cut in Hajj Quota for India’s Private Pilgrims
PeoplePolitics

Mehbooba Mufti Raises Concern Over 80% Cut in Hajj Quota for India’s Private Pilgrims

By Ankita Das
Monojit Mishra
PeopleToday

‘Nobody Dared to…’: Kolkata Student Speaks Out on ‘Mango’ Mishra’s Campus Reign

By Dolon Mondal
Anil Ambani Raided: ED Probes 35 Sites, 50 Firms in ₹3,000 Cr Yes Bank Scam
BusinessPeople

Anil Ambani Raided by ED: 35 Sites, 50 Firms Under Massive Bank Fraud Probe

By Dolon Mondal
[Ruby_E_Template slug="buzzstream-footer"]