Popular rapper and singer Badshah (real name: Aditya Prateek Singh Sisodia) has entered the food business with the launch of his new pizza brand called Badboy Pizza. This new venture aims to offer a premium pizza experience at pocket-friendly prices.
First Outlet Opens in Mumbai
Badboy Pizza’s first outlet has opened in Andheri, Mumbai. The brand plans to expand quickly, with a goal of opening 50 outlets across India’s major metro cities in the next three years. The team is also targeting an annual revenue of ₹150 crore.
A Blend of Style and Desi Vibe
The pizza chain is being launched in partnership with Ghost Kitchens India, a well-known company in the cloud kitchen business, led by entrepreneur Karan Tanna.
Badboy Pizza is built as a hybrid model, meaning it will have both dine-in and delivery options. It promises a stylish yet “desi” twist to how we enjoy pizzas.
What’s on the Menu?
Badboy Pizza offers a 50-item menu that combines global flavors with local taste. It’s designed to give customers a premium yet diverse pizza experience.
How Much Does It Cost?
Although it’s positioned as a premium brand, the average cost per person is around ₹400, which keeps it competitive with other big pizza chains in India.
Creative Marketing: ‘Pizza That Slaps’
Before the launch, Badshah grabbed attention with a funny viral video where he’s slapped by a pizza – part of a marketing campaign playing on the brand’s tagline, ‘Pizza That Slaps’. The video went viral and crossed 8 million views online.
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More Than Just Music
This isn’t Badshah’s first business venture. Besides being a successful musician, he owns:
- A fashion brand called Badfit
- A nightlife venue Dragonfly
- Fine dining restaurants like Sago, Sidera, and Sivelle
- Media ventures such as Pentertainment 0075, Aaho TV, Apra Films, and After Hours
- Investments in platforms like Droom, Ultimate Kho Kho, and Crickpe
What Badshah Says
Speaking about Badboy Pizza, Badshah said:
“This brand reflects who I am — bold, real, and rooted. I’ve always dreamed of owning a pizza chain. With all the experiences I’ve had while traveling, I wanted to create a brand that offers international-level quality but feels like home. Partnering with Ghost Kitchens helps make this dream real and accessible to all.”
